FOR CARD ISSUING BANKS

SAFER TRANSACTIONS FOR BANKS - SAFER FOR CUSTOMERS

  • attract new card customers (ask about consumer research report)

  • have your card be the preferred card in the wallet

  • mitigate fraud losses

  • a new card product providing a competitive advantage

  • EMV and Payments Network Approved chip

  • Card conforms to ISO credit card standards

  • Card works with EMV contact and contactless card readers as well as ATM's

  • Can be provided as a white label card for Bank personalization

Given the level of concern by card holders regarding card fraud along with their willingness to pay for a safer biometric credit card based on a consumer survey of credit card users in the United States.  The same research survey found that nearly 2/3rds of survey respondents would want a biometric credit card.  

 

As part of the card mix for a card issuing bank, this new technology card could very well be a force in its own right to attract new card customers.  Creating a powerful and major product differentiation in an industry of same-same product offerings. 

 

Based on independent research of Visa Credit Card Holders in the USA - commissioned by SmartMetric 

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